Learn from RGI
Mobile is the focus of many marketers this holiday season. It is evident in the recent statistics from IgnitionOne, which show paid search spending for mobile marketing increased by triple digits – 231% for tablets and 307% for smartphones, primarily due to the holiday weekend, which included Black Friday and Cyber Monday.
In early November, comScore released their findings on the upcoming 2012 Holiday season in a report called The State of the U.S. Online Retail Economy in Q3 2012. The study included a panel of 2 million global internet users, measuring online buying, attitudes and sentiment, site visitation, demographic segments and mobile and tablet e-commerce usage.
Believe it or not, there are people that don’t walk around with their cell phone or smartphone up to their ear 24/7, or who do not post their every move on Facebook. Depending on your product, these people are most likely the ones who helped develop your brand and made it what it is today.
On October 26, 2012, RGI was featured at the Produce Marketing Association (PMA) Fresh Summit Convention in Anaheim, VA. RGI presented, “How Mobile Levels the Playing Field”, to members of the produce industry ranging from growers to suppliers to manufacturers.
According to the 2010 US Census, the US population grew 9.7% (27.3 million people), with U.S. minorities accounting for roughly 85% of the nation’s population growth over the last decade. The vast majority of that growth came from the Hispanic population, with a 43% increase (38.8% children, 45.2% adults).1