Wiring the Future

How General Cable Stays Wired for Success

General Cable is a Fortune 500 company with global operations and has partnered with RGI for almost 20 years. As one of the top providers, General Cable manufactures and distributes copper, aluminum and optical fiber cables for the energy, construction, industrial, specialty and communications industries. With such a diverse range of products and services, General Cable relies on RGI to not only understand their business and their customers but also to sustain a cohesive branding and marketing strategy amongst multiple internal teams. We work diligently to maintain brand standards and proper marketing tone for every project. Our reliability and flexibility have allowed RGI to foster a relationship with General Cable that goes beyond requested design and implementation.

Research, Design and Timely Implementation

By partnering with RGI, General Cable’s marketing teams are able to handle the day-to-day needs of a large B2B business. We boost product awareness for internal and external customers with sales sheets, ads and print and digital catalogs. We’ve also grown together with the advent of digital marketing. RGI provides effective marketing support with a variety of online sales materials, including digital ads, images, emails and informative videos. Most importantly, General Cable relies on RGI to be ready for anything at any time. You don’t become one of the world’s leaders in cable and wire by being unprepared, and RGI is available to assist with every need, from expedited ad turnaround and display graphics to banner ads and internal promotions.

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