RGI has worked with Kroger for over 28 years, developing, managing and producing in-store marketing campaigns. We work collaboratively with their corporate office, divisions, store managers and everyone in between to ensure these programs effectively target the customers and are executed on time in order to make each program a success.
Contemporary customer preference has shifted from available and affordable to organic, healthy and local. With every grocer claiming to have cornered the market on each of these attributes, it’s important for Kroger to keep pace. These new in-store pieces feature quality photography of farming families, fruits and vegetables that foster an environment of trust and community.