RGI Helps Kroger Keep #HoustonStrong
When Hurricane Harvey struck Southeast Texas near the end of August, it was one of the strongest storms to ever strike the US, causing devastating destruction and record-setting rainfall. Houston was one of the cities that took a pounding, causing major flooding and leaving thousands homeless and in shelters.
Kroger, which has 112 stores in the Houston area, asked RGI to design an associate sticker that would reflect the strength and sense of unity sparked within the Kroger team and their communities during this time of crisis.
Our design was later used for other materials such as signage and social media posts. Kroger even made this video to thank their employees.
Thank you, Kroger, for letting RGI help keep #HoustonStrong.
By Amy Hiltibrand, Account Manager, RGI