With today’s savvy shopper, it is critical for CPGs and retailers to understand shopper behavior. With RGI’s broad retail knowledge, we successfully engage the shopper at multiple touchpoints and drive profitable growth for both CPGs and retailers.
In-Store Pos Materials
Creating engagement with shoppers and influencing buying behavior as shoppers walk through the aisles is essential to brand awareness and getting them to place your item in their cart.
We develop coupons, brochures, recipe booklets and other promotional signage that can be used in-store to influence the purchase process.
When a new item or promotional program is sold to a category manager or merchandiser, it needs to be supported at the store level. We integrate associate communication with our overall marketing plan to educate and inform the individuals behind the scenes that help make your product or program a success.
We have a 30-year history of connecting with customers and clients at the point of purchase. Each display program is strategically tailored to our clients’ goals by understanding the space and time frame for each and every POS project.
For many of our clients, trade shows are an annual necessity due to the nature of their industries. We develop experiences that fit each specific trade show need, whether it requires concepting, graphic application or a complete design execution.
Billboards, vehicle wraps and up-sized displays require an understanding of large format design and printing, as well as consideration for type, color, scale and depth. RGI delivers designs that our clients can use to capitalize on these opportunities.