The marketing industry has come to realize that there is a distinct difference between a consumer and a shopper. A consumer who uses the product may or may not be the one who shops for or purchases the product. It is our job to understand what shoppers are looking for when making purchasing decisions.
At RGI, we customize shopper marketing programs based on shoppers, their preferences and their buying behavior. The purpose is to reach the shoppers at multiple touchpoints along their path to purchase to ensure that the relationship with the Retailer or Brand is consistent and engaging.