Wild Strategy
Historically, WILD has been known as a quality supplier of food ingredients. This booth needed to change directions and emphasize WILD for what they really are: experts in food technology and innovation. WILD also needed a clear, direct message with great product giveaways and samples to compete with their self-professed market expert competitors.
Making a Big Statement
Since WILD’s booth is so large, RGI needed to develop a way to draw show attendees to the center of the booth, where the sales force would answer questions, promote specific new products and conduct tastings. RGI also knew that they needed to create a memorable giveaway, above and beyond samples, that would tell the WILD story/capabilities with impact.
Expanding a Brand
Historically, WILD has been known as a quality supplier of food ingredients. WILD are experts in food technology and innovation. WILD also needed a clear, direct message with great product giveaways and samples to compete with their self-professed market expert competitors.
Success Through Innovation
The success of the booth with their larger customers reinforced the brand positioning of WILD as an expert in food technology and innovation. Also, due to a great response to the WILDfire magazine, the client has decided to publish it quarterly.