DOLE AND RGI GET IT DONE
We link the Dole Fresh brand and their initiatives to retailers by creating shopper marketing plans and marketing materials that are customized to retailers and specific shoppers. Our combined knowledge of shopper marketing and the retail landscape enables us to seamlessly execute programs that visually engage shoppers and help drive them to make decisions at shelf.
RGI has been the backbone to our business. In a world of limited financial and human resources, they are super creative and flexible in finding fast, efficient and smart solutions for our shopper and retailer needs. The entire Dole Shopper Marketing Team considers them an integral part of our everyday business needs and solutions. We couldn’t do it without them! – Kellee Miller, Director, Shopper Marketing Team, Dole Food Company
– Kellee Miller, Director, Shopper Marketing Team, Dole Food Company
Make it Special, Make it impactful
BETTER PLANNING SUPPORTS COHESIVE THOUGHT
By collaborating with the Dole Fresh brand, shopper marketing and sales teams, as well as their other agencies, RGI helps bring all the pieces of the puzzle together to ensure consistent messaging is communicated across all platforms.
Promotions That Get Attention
Initiatives and shopper marketing plans work the best when they are impactful and targted to the get the attention of specific shoppers. Our combined knowledge of shopper marketing and the retail landscape enables us to seamlessly execute programs that visually engage shoppers and help drive them to make decisions at shelf.